continues to slide ...
After taking a break for the Christmas Season it is time to
resume the effort to "encourage" the Coca-Cola Company to get out of
politics. Specifically to discontinue using our money to support
political correctness, purging of Southern Heritage and desecrating
Coke's own Heritage.
To recap our current position, as this effort has continued to
grow, North American sales of Coke products have continued to
perform below Coke's management expectations. Several news reports
have been distributed on this site where Coke management issued
press releases stating that North American sales are disappointing.
What do they expect when literally thousands of
their most loyal customers, the very customers whose families made
Coke a world-wide success, boycott their products?
We must remember when this effort first started
several of us sent very reasonable questions to Coke asking them to
reconsider their anti-Southern actions. Their responses were not
only less than truthful (actually a downright lie) but were
insulting. They basically stated that we
(implicating "rednecks" or "hicks") were too disorganized to be
Now think about it, truth does not matter, facts
do not matter, nothing mattered to them except their "low"
opinion of us and their opinion that we did not
count. Rather insulting in
addition to being extremely poor customer relations and certainly a
text book example of mismanagement.
Well we have been a bit more organized than their
politically correct opinion considered. Our spokesman, Dr. William
Swann has collected and delivered thousands of paper petition
signatures, the online petition continues to grow, the
web site has had over 36,000 visits, the
(which includes section on Coke) has had over 84,000 visits, the
http://spofga.org/corporations/anti_southern.phtml web site
(includes section on Coke) has had over 681,000 visits and the
http://georgiaheritagecoalition.org web site (which covers the
Coke Boycott effort) has had over 404,000 visits. Looks like the
word is spreading and the effort is growing. Any they wonder why
North American sales are performing poorly.
The only answer I can think of to explain this to
the Coke management team is:
We live in North America
and no longer buy your products - stupid!
Thousands of former loyal customers
not buying your products hurts your sales!
Bet their stockholders will be able to figure
The chart below demonstrates the futility of their
position of ignoring their loyal former customer base. This is a
chart that shows the relationship of Coke (KO - blue), Pepsi (PEP -
red - their number one competitor) and the DOW (green) for the last
two years. Notice how at the beginning all three are roughly
tracking together. Then Coke begins to slip increasingly below both
Pepsi and the DOW. Meanwhile Pepsi continues to track above or
roughly equal to the DOW.
Stock Chart for Coca-Cola, Pepsi and Dow
Note: As our effort has continued to grow, Coke's
performance compares to their main competitor and the DOW has
The financial mismanagement gurus at Coke
discount this by stating that there are many factors that has caused
them to perform below their main competitor and the DOW. In this
case the mismanagement team at Coke is correct, however our effort
is ONE of the factors and it is growing.
In the past two years we have sent several
communications to Coke management in an effort to resolve this
issue. To date they have refused to even acknowledge that your
This is your effort, your review of the
communications has been impressive. Your distribution of the
information and spreading the word has been the source of the
continuing growth. During the two month vacation we have developed
some plans for the next phase of this effort and these will be
submitted over the next couple weeks for your comment. We think that
you will approve of them and we can in fact make this effort not
only successful but have fun in the process.
In the meantime continue to spread the word:
Spread the word, recommend this page to a friend
and as always get additional signatures on the
The Coca-Cola Company Should Get Out of Politics Petition